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SaaSHead of ProductNov 2023 - Mar 2026

Flow

Operations, HR, and accounting for growing companies - in one system instead of five spreadsheets.

Visit flow.upturn.com.bd
flow.upturn.com.bd
Flow interface
Scope
17 modules across ops, HR, and finance
Access control
Team-based granular permissions
Pricing
Three tiers plus stakeholder add-on

The problem

Small and mid-sized companies in Bangladesh run operations across WhatsApp, paper forms, and a pile of spreadsheets. Attendance lives in one place, payroll in another, client work in a third, and nobody trusts the numbers at month end. Flow set out to replace that whole stack for teams of 10 to 50.

What I built

  • Owned the product end to end as Head of Product: what shipped, in what order, and why it was worth building.
  • Scoped and shipped integrated modules rather than isolated tools - task and project tracking, process automation, HRIS, attendance, leave, and payroll all reading the same employee record.
  • Built employee-facing services that remove admin back-and-forth: notices, requisitions, expense settlements, and complaints, each with its own approval trail.
  • Modelled onboarding and offboarding as repeatable workflows, so a new hire or an exit is a checklist the system runs rather than something a manager remembers.
  • Extended the platform outward with stakeholder management: custom processes per client or vendor, a public ticket submission portal, and per-stakeholder billing and transactions.
  • Shaped commercial packaging alongside the product - tiered plans by team size plus a per-stakeholder add-on.

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